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What does multimedia involve?

Multimedia specialists help to create products that use more than one way to communicate information. For example, they might use sound, music, text, 2D and 3D graphics, animation and digital video. They bring these different types of communication together using a computer.

Multimedia specialists work on games, apps, educational software, advertising, websites, film and television. Their products could go on CDs, DVDs, mobile phones, tablets or the internet, for example.

Producing a multimedia product is a team effort. Writers, artists, graphic designers, animators and sound engineers might make the content of individual parts. The multimedia specialist designs or programs a system to bring all these elements together and make them work in the finished product.

Everyone works very closely together under the direction of a producer or project manager. As the work progresses, they attend meetings to discuss and sort out problems. Once the team has written the program, multimedia specialists might test it to identify and fix any errors they have found in the content or program.

Multimedia specialists might design and write web pages, program the links to company databases, or create graphic effects for film studios. Some multimedia specialists produce images for company presentations.

Multimedia specialists need to understand the requirements of discrimination laws so that their websites and other products are accessible for a wide variety of users, for example, people with limited sight.

What skills will I need?

As a multimedia specialist, you'll need:
  • Skills in different areas such as sound, graphic design and IT.
  • A strong interest in information technology and programming.
  • To be creative and enthusiastic.
  • To be a good teamworker; to enjoy working with other experts, including artists, graphic designers and sound engineers.
  • Strong communication skills.
  • To enjoy solving problems and working on a project from start to finish.
  • Good organisational skills to help you to plan your work and to meet deadlines.
  • To work well under pressure.
  • To keep up to date with new technology and culture.


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